Our Mission

Peony - Pioneering and promoting sustainability.

Who are we?

"Peony" is a pioneering website dedicated to fostering responsible consumption and production, aligning with UNICEF's Sustainable Development Goal (SDG) of "Responsible Consumption and Production". Through curated content, sustainable product recommendations, and educational resources, Peony empowers users to make informed choices that minimize environmental impact, promote ethical practices, and support a more sustainable future for all.

The 3 Petal Proposal

The "3 Petal Proposal" is a conceptual framework developed and implemented by our team here at Peony. It parallels the well-known 3R concept of "reduce, reuse, and recycle" but with a slightly different approach. The 3Ps stand for "Prune, Produce, and Protect," which represent strategies for sustainable consumption and production.

1. Prune

This concept involves pruning your purchase habits to be more sustainable. It emphasizes the importance of mindful consumption by reducing unnecessary purchases, avoiding overconsumption, and opting for products with minimal environmental impact.


2. Produce

The Produce aspect focuses on generating new purposes and uses for old products, encouraging reusability and creativity. It promotes initiatives such as upcycling, where old items are transformed into new and valuable products, thus extending their lifecycle and reducing waste.


3. Protect

Protecting old purchases involves maintaining and preserving items to ensure they can be reused multiple times. This includes proper maintenance, repair, and refurbishment of products to prolong their usability and reduce the need for frequent replacements.